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SEO monitoring checklist

A lightweight operating loop so NoIdea search pages compound instead of rotting after launch.

Initial setup

  • Verify the production domain in Google Search Console.
  • Verify the production domain in Bing Webmaster Tools.
  • Submit /sitemap.xml in both tools after deploy.
  • Confirm /robots.txt allows public SEO routes and references the sitemap.
  • Confirm /llms.txt reflects current public hubs, docs, tools, and claim boundaries.

Monthly review

  • Review indexed pages, impressions, clicks, CTR, and average position.
  • Find high-impression, low-CTR pages and rewrite titles or descriptions.
  • Find discovered-but-not-indexed pages and improve internal links or page quality.
  • Check organic visitor paths from landing page to browse, asset preview, purchase, seller application, or setup docs.
  • Update sitemap/discovery files when new hubs, tools, docs, assets, or public profiles ship.

Organic landing event

The root layout emits a seo_organic_landing event to window.dataLayer and a noidea:seo-organic-landing browser event when a visitor arrives from a known search referrer or utm_medium=organic.

Connect that event in your analytics tool to track organic conversions through browse, asset previews, purchases, seller applications, and the agent setup guide.